You can count the number of Creatives who embrace research on one finger. The rest of us desperately try to fight it with lines like ‘you can’t research original ideas’, ‘the group gets lead by its most vocal member’, ‘the public can only judge finished ads, not research material’, and on and on. Good arguments. But the argument against is better – John Webster. Once delivered, it’s hard for us sceptics to know where to go. He loves research. HeRead more
Posts tagged: #Foster’s ad
INTERVIEW: Jeff Stark.
Where did you grow up? Stirling, Scotland. Hitch-hiked to London the week I left school. Unusually, you had a lot of weird jobs before you got into advertising, so what did you learn from your time; a) running a stall on Petticoat Lane? People will buy anything as long as you can convince them it’s stolen. b) Selling Morris Minors? I learned that being 18 and looking 15 wasn’t a good start for being a car salesman. People used toRead more