Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’. It sounds so cool. Frankly, it makes meRead more
Posts tagged: #H.A.T.
David Abbott Talks.
Le Corbusier – Dinosaur! Coco Channel – Granny! Paul Rand – Has-been! Irving Penn – Neanderthal! Saul Steinberg – Silly Old Fart! Looks weird doesn’t it? Because we’re not used to seeing those people disrespected, they’re lauded for their part in elevating their profession. Especially by those in the same industry, who study their every idiosyncrasy to inform their own creative output. It enables all of us who follow to start further down the page. It’s why all creative industries striveRead more