THE WOMEN WHO BUILT DDB, 8: The Copywriters

‘Truly original creative work doesn’t tend to win awards.’ – John Hegarty. He’s right of course, (he is, after all, John Hegarty). It not only means that great work didn’t get the recognition it deserved back in the day, it means it’s not on the record for people like me to check today. Because awards annuals are the only reliable place to check who did what when. I’ve grouped the people in this post because they had far fewer entriesRead more

PODCAST: Graham Fink. (Part 1.)

Context. It’s the word that comes to mind every time I think about writing one of these intros. What seems familiar today was once considered very left-field, risky or just plain crazy. Each pushes the peanut along for the next generation. Take the 1988 D&AD Annual, it’s hard to believe now, but all but one ad in the press and poster section had black headlines, the one that didn’t was Graham Fink’s Metropolitan Police campaign. I was a generation behindRead more