THE LOOKY-LIKEY AMALGAM.

I few months back I recorded a podcast with Richard Shotton, one of the brightest people in the business. Whilst preparing I read Richard’s book, The Choice Factory, it’s great, full of fascinating insights and observations on human behaviour and how we respond to marketing. Whilst taking in all this intelligent insight an interesting theory occurred to me; why don’t we just create ads that people like? Granted, it’s no theory of relativity, but it’s odd that it’s barely aRead more

PODCAST: Tom McElligott.

After years of being amazed at what was on the net, I’m now increasingly surprised at what’s not. Three years ago I was trawling for a particular ad of Tom’s, not only couldn’t I find it I could barely find any of his work. Outraged, I gathered together as much of his work as I could lay my hands on and put out a post called ‘Hands Up Who’s Heard Of Tom McElligott’. I was trying to be snarky and ironic, like you may writeRead more