THE LOOKY-LIKEY AMALGAM.

I few months back I recorded a podcast with Richard Shotton, one of the brightest people in the business. Whilst preparing I read Richard’s book, The Choice Factory, it’s great, full of fascinating insights and observations on human behaviour and how we respond to marketing. Whilst taking in all this intelligent insight an interesting theory occurred to me; why don’t we just create ads that people like? Granted, it’s no theory of relativity, but it’s odd that it’s barely aRead more

Hands up who’s heard of John Fuckin’ Knight?

  A few years ago I tried to find an old beer poster for a presentation. Fortunately, I knew the Art Director’s name: John Knight, the agency name: TBWA and the client name: Bank’s. I googled all the combinations, variants, even trying misspelling some of them. Unfortunately the chaps at Google couldn’t find it. So I trawled through all the old awards annuals, eventually finding it. But what struck me along the way was how under represented an influential figure likeRead more