Ad agencies often claim to have no set style, that each campaign is created from scratch, bespoke for every client. It may be true for the mediocre ones, but not the great ones. Nobody used to confuse the work of AMV, BBH and GGT. The same with Wieden, Chiat and Fallon. Today, stick me in front of a tv and I’d fancy my chances at picking the Droga5. Or spotting the Uncommon on a tube platform. Because although ad agenciesRead more
Posts tagged: #Luke Sullivan
REMEMBER THOSE GREAT PORSCHE ADS? 1. Bruce Bildsten
How did you end up at Fallon McElligott Bruce? I got there very early, but I suspect I came close to being there from the beginning. I had met Tom McElligott at the University of Minnesota when he spoke to an advertising class I took. He was at the creative agency Bozell and Jacobs and asked me to come back and interview a couple of times. I got impatient with student loans to be paid that I took a jobRead more
THE LOOKY-LIKEY AMALGAM.
I few months back I recorded a podcast with Richard Shotton, one of the brightest people in the business. Whilst preparing I read Richard’s book, The Choice Factory, it’s great, full of fascinating insights and observations on human behaviour and how we respond to marketing. Whilst taking in all this intelligent insight an interesting theory occurred to me; why don’t we just create ads that people like? Granted, it’s no theory of relativity, but it’s odd that it’s barely aRead more
Hands up who’s heard of TOM McELLIGOTT?
It’s crazy, he should be better known. He ushered in a new, sassier way of talking. His work felt like it was written by a very smart lawyer with a wicked sense of humour. He influenced a generation. But there’s almost no evidence of his existence on the internet. In a Stalinesque style purge, Lurzer’s Archive have retouched the Fallon McElligott work to read Fallon. Even the publishers of Luke Sullivan’s great book ‘Hey Whipple’ seem not to know him: I can’t find a lot ofRead more