Finally; a planner! (Well, maybe my third, although Paul Feldwick and Sarah Carter weren’t talking about their careers.) Creatives operating the seventies hated planners. ‘They ruined the business’ and ‘they took all the fun out of advertising’ being their most common complaint. As they see it; planners stole half their job. Their instincts were replaced by the data obsessed views of these Oxbridge types. Clarity became more important than cut through. They get accused of sanding off the edges andRead more