He changed British creativity, global advertising and the world of Art. But unlike most big names in our business, Charles Saatchi has a tiny digital footprint, in terms of his advertising career. Only half a dozen photos, only two interviews and just a handful of credits on Saatchi & Saatchi’s creative work. Being slightly delusional, I’ve reached out many times in an attempt to get him to do a podcast – I’d love to pick his brain about those earlyRead more
Posts tagged: #Maurice Saatchi
INTERVIEW: Jeremy Sinclair.
Occasionally, very occasionally, a client will ask me how they should judge their advertising. It’s easy to tell a terrible ad from a great one. But often the gap between the ads you are judging is smaller. The range is more likely to be – average to quite good. Or quite good against great. I’ve heard some creative people advise that ‘If it’s right, you’ll feel it in your gut’. Sometimes true, but not helpful. I tend to give themRead more