‘I’ve just done a Volvo ad with no car in it, it doesn’t get any better than that!’ Those were the first I heard on day one at AMV/BBDO. It was the Art Director’s way of saying ‘it’s good here’. I appreciated the intent, but thought it was weird. Who cares if the ad has a car in it? Is it a good ad? But that’s how a certain group of creatives think. For them wins are – running anRead more