Is there another industry with a bigger disconnect between supply and demand? One side continually supplying what the other side won’t buy. “We serve them smoked salmon, they ask for fish paste.” was how copywriter Malcolm Gluck described the situation. Marketing Directors may describe it as ‘We ask for smoked salmon, they serve us fish paste’. Regardless of who’s right or wrong, why the disconnect? Why are their criteria for judging creative work so different? Put clients and agencies inRead more
Posts tagged: #Paul Davis
MERRY DOWN: Year 1.
“We have a bit of an image problem with Merrydown, its main constituency appears to be students and street tramps.” Chris Carr, Merrydown Chairman. These were the only Merrydown ads we could remember seeing. (Written by Chris Wilkins.)Six sheets and fly posters were booked, so posh, long copy ads like those were out. The creative department came up with various routes, some good, some less so. Who’d have time to look at a picture, read the explanation below, then check out whoRead more