Cultural trends are difficult to spot when you’re in the middle of them. They look like ‘normal’, it’s only with the benefit of distance can you join the dots. It’d be useful to recognise current trends because generally they are followed by the polar opposite. In fashion, plain is likely to be followed by pattern, natural by synthetic, subtle by loud. When type was set on film and photographic paper, Art Directors and Designers were obsessed with sharpness, because perfectionRead more
Posts tagged: #Queen Magazine
IN-CAMERA 3: John Claridge.
I did this ad for free. My theory was; get freelance work, do it free in exchange for a free hand. I thought it would allow me to get together better work than I could in my day job. At the time asking John Claridge to shoot your layout was like asking Jay Z to write your jingle. The chances are he’s going to say no, but if he said yes, you’d almost certainly have a good ad. He said yes. The result wasRead more