Whether it’s qual, quant or O.T.S, ROI, A/B testing or big data, when numbers turn up in marketing they must be obeyed. They’re distilled and translated into ‘rules’. Everyone wants their next campaign to be better than their last, but applying these ‘learnings’ to creative work often kills it. It can feel uncomfortable, because what’s being said makes total sense, but the effect is to complicate and make your ad more like every other ad out there. The ones youRead more
Posts tagged: #Rob Morris
AUTHOR seeks PUBLISHER for short-term RELATIONSHIP.
I’ve found a great book on advertising; ‘Methods of the Madmen’. The only problem is it’s not available. It’s been written by a friend of mine, Mike Everett, as well as writing the book Mike wrote many great ads whilst at Collett’s and Lowe’s, including the Olympus David Bailey campaign, the freaky ‘Wrangler. That’s what’s going on’, Birds Eye’s ‘Dishonest woman’ and a bunch of Hamlet ads to name but a few. He’s kindly allowed me to feature a few chapters hereRead more
INTERVIEW: John O’Driscoll.
Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more
B&H, Part 2: The surreal years.
I used to walk past this poster every week for about a year. I was fifteen, my Art teacher had got hold of a life size billboard poster, a 48 sheet, or I should say 48 sheets. It was twenty or thirty foot long, and papered the entire corridor that lead to our classroom. We were all bemused by it at first, just a close-up of an electric circuit board? weird? Was it even an ad? Then we found the gold pack-shot.Read more