I have a confession to make; not everything on this site is from the loft. Apologies to those of you who feel cheated. I feel such a fraud. The good news is that this post is 100% loft. Not mine, my old partner Mike McKenna’s. I started putting these green books together when Mike and I worked as a team at Publicis, back in the early 90’s. They were our internet. We’d split the cost of the pricey books fromRead more
Posts tagged: #Scali McCabe Sloves
The fewer words you use
the more impact they have. Read more
Hands Up Who’s Heard Of MAD DOGS & ENGLISHMEN?
Remember Alessandro Volta? Douglas Engelbart? What about Tom Truscott and Jim Ellis? Thought not. Even if I asked who invented electric light, the computer mouse and social media, those names are still unlikely to come up. More likely, Thomas Edison, Steve Jobs and Mark Zuckerberg will spring to mind. They didn’t invent those ideas, they either stole from those guys or ‘built on their thinking’.But although now virtually forgotten, their work was crucial, take away their thinking would be likeRead more
GREEN BOOKS: New Yorker Ads 2.
These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more