What was the last product demo you saw? Not on Facebook, Twitter or Instagram, they’re all over those, but on tv, billboards or press (does press still exist?). You just don’t see agencies doing them anymore. Odd, because, and I hope I’m not giving away any trade secrets here, the goal of most advertising is to persuade people that the product featured is good. Ideally, REALLY good. So showing it in action, performing well, seems like it might be aRead more
Posts tagged: #Sekonda
INTERVIEW: H before BB, (John Hegarty).
I joined the business in 1985. The best agency seemed to be Bartle Bogle Hegarty. Every year ever since they’ve been in the top five, sometimes they’ve been in the top one. Their success has been very well documented, what did Sir John did before that hasn’t been. So… Where were you brought up? I was born in North London, although at that point Edgware wasn’t in London, it was in Middlesex, which doesn’t exist anymore. My family was living inRead more
INTERVIEW: John O’Driscoll.
Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more