INTERVIEW: George Gier.

I’ve been on a bit of a Fallon McElligott tear recently. American awards annuals were stuffed with an obscene amount of their work, for over two decades. As varied as the work is, whether it’s Rolling Stone’s Perception/Reality campaign, Porsche’s ‘About as fast as you can go without eating airline food’, BMW Films, Miller’s ‘Evil Beaver’, Citibank’s ‘Live Richly’, it all has that same joyous vibe. You can sense that people enjoyed creating it. So expect a bunch of FallonRead more

PODCAST: RORY SUTHERLA…

That’s not a mistake, it’s my attempt to graphically warn you that this podcast ends abruptly. The idea was that I’d grill Rory on some of the issues facing our business today. He is easily one of the most thoughtful, smartest guys in our business, just check out some of his quotes below if you don’t believe me. But rather than ask softball questions that were too broad, I thought it’d be more interesting to make it binary. Forcing aRead more

UNADVERTISING.

Successful companies rarely take chances. Why would they? Often, it’s hard to pinpoint why exactly why things are going well, so they’re┬ácareful not to rock the boat. It makes advertising them tricky, because the whole point of advertising is to stand out. To do that you have to be different from the things you are trying to stand out from. But looking different can feel risky. ‘Why take a risk? Especially now, when everything’s going so well?’ It’s why theRead more