‘Art Director’ is an unhelpful title. It has nothing to do with Art and very little to do with directing. Some think it’s about making stuff look cool, I think it’s about communicating at speed. We work in a medium people are actively trying to ignore, so we can’t hang around. Art Director’s can only communicate quickly if the understand: a) Their basic toolkit; photography, film, illustration, editing, cropping, fonts, colours and the rest. b) The world around them: how humans behave,Read more
Posts tagged: #Tate ad
PODCAST: Peter Souter
My 7th boss. Former hitch-hiker. copywriter. Frankenstien re-animator. ECD. David Abbott replacement. D&AD President. Sitcom creator. Radio 4 drama writer. Showaddywaddy singer’s cousin. DELANEY FLETCHER DELANEY. South West Thames Regional Cancer Organisation. WOOLAMS MOIRA GASKIN O’MALLEY. Eurax. Tri-Ac. WCRS. Lunn Poly. Lego. Electricity Privatisation. ABBOTT MEAD VICKERS. R.S.P.C.A. British Telecom. The Economist. Volvo. D&AD. Pizza Hut. Sainsbury’s. Nicorette. The Queen Elizabeth Foundation For Disabled People. CREATIVE DIRECTOR. Make Poverty History. Guinness.Read more