During my first year in advertising, a shiny new book turned up at the agency (Brooks Legon Bloomfield). Weirdly, some in the creative department referred to it as ‘the bible’. It’s actual name was The Designers & Art Directors Annual. I was told it showed the best advertising and design from the U.K. Although, also at this point, the U.K. arguably produced the best advertising and design on the planet. This was the 1986 version. The advertising featured was judgedRead more
Posts tagged: #Volkswagen advert
PODCAST: JOHN WEBSTER #2. John & Research – Sarah Carter
You can count the number of Creatives who embrace research on one finger. The rest of us desperately try to fight it with lines like ‘you can’t research original ideas’, ‘the group gets lead by its most vocal member’, ‘the public can only judge finished ads, not research material’, and on and on. Good arguments. But the argument against is better – John Webster. Once delivered, it’s hard for us sceptics to know where to go. He loves research. HeRead more