A muffin company wants to make more money. It’s hard to increase their current customers weekly muffin intake – so they need add some new ones. To flip muffin fans who aren’t choosing theirs, they need to tell them about their company or muffins that will get them to try one. And tell them in a way that gets their attention. But the first thing they need to do is choose who to speak to. An ad agency? A designRead more
Posts tagged: #Wolff Olins
Podcast: MICHAEL WOLFF
Leap before you look. That’s written on the back of Michael’s business cards. He prefers instinct over logic; everyone can access to logic, so they all end up in the same place. At Wolff Olins he took a brief to rebrand a paint company, now most would end up with rainbows, peacocks or some colourful iconography. Not Michael. He chose a fox, because ‘the owner reminded me of a wily fox’. When Bowyer’s needed a new logo, Michael went withRead more