PODCAST: Adrian Lyne

In 1969, fourteen years after the first commercial aired in Britain, colour arrived. The bar was raised. Ambitious ads could now go beyond the over-lit, creakily acted black & white output from adland. Ads, well, the good ones, started to look like they could’ve been snipped from a movie. But they were still pretty formal. A couple of years later, a young producer decides he wants to stop producing ads and start shooting them Rather than chase the formal perfection,Read more

WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Paul Burke

My childhood, to put it mildly, was not a middle class one, so I was spared that haughty parental diktat to watch BBC and not ITV. Thames and LWT were our channels of choice which meant that I grew up watching Opportunity Knocks, Benny Hill, Man About the House and The Sweeney. Good job too because watching the commercial break during every episode of On the Buses turned out to be the perfect preparation for my future career. I mustRead more

WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Mark Denton

A funny thing happened the other day…I saw an advert on the internet and I went out and bought something. Don’t laugh, IT’S TRUE! The advert was for a TRIO bar and after seeing it I urgently needed a toffee/chocolate hit. Of course I couldn’t find a Trio anywhere (do they still make them?) so I had to make do with a Toffee Crisp. They (I bought a multi-pack) were very nice. I can’t remember what their advertising was likeRead more

WHAT I LIKED before I knew what I was SUPPOSED TO LIKE.

I read this psychologist’s theory once; everything we say we say to impress others. Everything. Like that, me starting this blog by quoting some psychologist’s theory in an effort to come across all intelligent. If it’s true, it could explain why asking people to name their favourite ads becomes an exercise in creating a cool, intelligent persona. You’ll can watch this live if you’re on an awards jury. This year there will be a lot of jurors positioning themselves asRead more