VERTU: Handle with care.

I once pitched for Vertu. I’d never heard of it either, it turned out to be a luxury mobile phone brand. And when I say luxury I mean luxury; some models were £100k. The brief was, and I kid you not, to “Take the bling out of the brand”. Some of these phones were made of solid gold had diamonds stuck on them. We looked at their previous advertising, it had tried desperately to justify the price; ‘thousands of hours…Read more