Whoever it’s with, whenever I do these podcasts, personal links seem to turn up along the way. Things I’d forgotten or been unaware of – Paul Weiland was once my landlord, I judged the One Show with Gerry Graf 15 years earlier, David Holmes drew a poster for me 25 years earlier. This isn’t like that, this time it really is personal (isn’t that the Jaws 2 strap line?) Malcolm and I started out together; he’d shoot pictures for free,Read more
Posts tagged: #Alastair Wood
PODCAST: Me. (Pt. 1)
A lot of people have suggested that I do a podcast on myself. Aside from the obvious difficulties of trying to ask yourself probing questions, it felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones). But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to sayRead more
IPA POSTERS: Investment opportunity.
It’s tough for newbie creatives to get noticed. If you aren’t in an agency that produces good work it’s hard to produce good work. If you don’t produce good work it’s hard to get a job in an agency that does. One of the ways around this is to find a client that will accept good. Up and coming copywriters Mike McKenna and Alastair Wood spotted one of these opportunities back in the late eighties; The IPA Society, they heldRead more
O’CONNOR DOWSE: A successful ad.
It’s one of the first campaigns I ever made. The agency was Cromer Titterton, my writer was Alastair Wood, the typographer was Andy Dymock and the photographer was Duncan Sim. But the key person involved was the photographer’s assistant, a scruffy, curly-haired Brummie called ‘Malc’. We shot for three weeks to get the three shots above. Malc was treated like a 17th century slave. We shot in the freezing, windy Highlands of Scotland, at the end of the day DuncanRead more
ADIDAS: Rough Vs Polished?
I used to work with a very smart writer called Alastair Wood. One thing he said left a lasting impression on me; ‘None of my proofs are as good as the roughs’. I realised it was a common complaint amongst writers. Ideas, when first expressed have an energy, vitality and humanity, because people only write or draw the key elements. There’s no fat. The process of bringing ideas to life often kills them. Firstly, because it’s easy to get seduced by hotRead more