”Question why anyone would be interested in this picture? What should be excluded or included to make it a better picture?“ – Barney Edwards. Where did you grow up? In my head, on the road, to a soundtrack. 04:00 Pre- Dawn. Sinai Desert. Cold. Dark. The door of our tin roofed Nissan hut thrown open wide. Shoal, a massive, Romanian-Israeli Army Dive Master towered over us, in Buddy Holly specs, accompanied by his growling Alsatian bitch. Shouting in broken English and Israeli.Read more
Posts tagged: #Alexon ad
INTERVIEW: Jeremy Sinclair.
Occasionally, very occasionally, a client will ask me advice on how they should judge their advertising. It’s easy to tell a terrible ad from a great one, but it’s rare to have such a big gap between ideas. A more likely comparison be trying to assess average against quite good? good against great? Some creative people will advise that ‘If it’s right, you’ll feel it in your gut’. Sometimes true, but not really helpful. I tend to give them a copy of the page above.Read more