Before we had this thing we had books. There were few about advertising. Aside from the awards annuals, there was one by Jerry Della Femina, but it didn’t have any pictures. One by David Ogilvy, but he wasn’t exactly popular at the time. George Lois had a giant square one, which was good. Then there was Bill Bernbach’s Book. Different league. The gold standard. Our bible. Virtually all creatives owned a copy. We didn’t know who’d done ads as thereRead more
Posts tagged: #Alka Seltzer ad]
Len Weinreich’s corkboard.
One of the side-effects of putting out this blog has been the people I’ve met. Take Len Weinreich, whilst trying to find Paul Leeves work for an upcoming podcast, I came across Len, it turns out he lives down the road from me. Alan Parker had referred to him as ‘the bloke who taught me everything I know about advertising’, Dave Trott said he gave him the best piece of advice on advertising he ever got and Paul Leeves simply saidRead more