I’ve just finished watching ‘Coco Chanel Unbuttoned’. Not only did I discover Coco wasn’t her real name (Gabrielle), I discovered her philosophy. Pre-Coco, high end fashion used the finest, most expensive materials, like silk, lace and satin – a visual display of one’s wealth. Coco chose instead, the basic materials she’d grown up with, poor and in an orphanage. Like jersey, previously used to make men’s underwear, she used it to make dresses. She did the same with the tough,Read more
Posts tagged: #Ally Gargano
PODCAST: Adrian Lyne
In 1969, fourteen years after the first commercial aired in Britain, colour arrived. The bar was raised. Ambitious ads could now go beyond the over-lit, creakily acted black & white output from adland. Ads, well, the good ones, started to look like they could’ve been snipped from a movie. But they were still pretty formal. A couple of years later, a young producer decides he wants to stop producing ads and start shooting them Rather than chase the formal perfection,Read more
GREEN BOOKS: New Yorker Ads 1.
‘‘Alright fatty, what you after?” How do you react? I’m guessing it would taint your opinion of that particular bookshop, making you less inclined to buy. Nobody likes being disrespected or patronised. What about if that bookshop owner had said “Oh, just to let you know; the new Proust collection is just in”. Sure, you’d look behind you to check that they were talking to you, but you couldn’t help but be pleased that they’d presumed you were intelligent. ItRead more
GREEN BOOKS: New Yorker Ads 2.
These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more