‘There is a possibility that ad agency Bartle Bogle Hegarty’s Cream of Manchester ad campaign, which ran from 1991 until 1999, is responsible for the transformation of that city’. – Stuart Jeffries, The Guardian, 2019. I know, it sounds ludicrous? Who knows whether it’s true, but one thing is unarguable; they took a little-known bitter from the North of England and created a campaign that made it famous. Even beyond our shores. Here it is being referenced in Friends. IRead more