“It’s not the size of the budget.

 It’s the ferocity of the idea” 
 – Paula GRRRRReen. I’d seen that name underneath some Avis ads.
 But Helmut Krone’s campaigns tend to be referred to as Helmut Krone’s campaigns. (See what I mean?)
 The spotlight rarely makes it past him. So the writers, and often originators, of much of his most famous work get forgotten. Avis is a prime example. I love the art direction of the Avis campaign, but I loveRead more