I read this psychologist’s theory once; everything we say we say to impress others. Everything. Like that, me starting this blog by quoting some psychologist’s theory in an effort to come across all intelligent. If it’s true, it could explain why asking people to name their favourite ads becomes an exercise in creating a cool, intelligent persona. You’ll can watch this live if you’re on an awards jury. This year there will be a lot of jurors positioning themselves asRead more
Posts tagged: #Benson & Hedges
B&H Part 1: The ‘Gold Box’ Years.
In 1962, a bright, shiny new agency Collett Dickerson Pearce was offered a big account, the DuMaurier cigarette brand. This good news was particularly timely, as many at the fledgling agency were starting to worry their jobs. The agency turned the offer down. Founder John Pearce told the potential client the brand was a ‘dead duck’, and he didn’t want his agency to work with ‘no-hope brands’ or brands that they didn’t truly believe would respond to advertising. But being a decent sort of chap, MrRead more