THE WOMEN WHO BUILT DDB, 3: Judy Protas

Unusual names are more likely to be remembered. So I knew that the writer of the Levy’s campaign was called Judy Protas. I didn’t know she’d written one of my favourite ads – Ohrbach’s ‘Back to school’. I knew the Crackerjack ads but didn’t know she’d written them. I didn’t know she’d written the Ohrbach’s cat ad (probably the most famous DDB before VW came along). I’d seen the funny Crackerjack commercials on a 100 Greatest ads reel back inRead more

THE WOMEN WHO BUILT DDB, 2: Paula Green

“It’s not the size of the budget.

 It’s the ferocity of the idea” 
 – Paula GRRRRReen. I’d seen that name underneath some Avis ads.
 But Helmut Krone’s campaigns tend to be referred to as Helmut Krone’s campaigns. (See what I mean?)
 The spotlight rarely makes it past him. So the writers, and often originators, of much of his most famous work get forgotten. Avis is a prime example. I love the art direction of the Avis campaign, but I loveRead more

THE WOMEN WHO BUILT DDB, 1: Phyllis Robinson

‘We used to have more female than male writers back in the 60s.’ Someone in the HR department of DDB NY told me that, about 5 years ago. Occasionally I’ll remember it and wonder whether it’s true, if it was; why it happened and why it changed. I just looked into it; it’s true. In looking into it, something else dawned on me. DDB in the fifties and sixties were, and still are in some quarters, considered the best, mostRead more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more