PODCAST: Gary Goldsmith

Pick up any New York Art Directors Club Annual from the sixties and you can feel the heat coming off the pages. The Writers are using words previously confined to conversation, the Art Directors are trying to find new ways to present the information (‘Creating new pages’ as Helmut Krone put it.) Then, the seventies. A whole different story; the experimentation and energy appear to have dried up. True, there are still lots of good thoughts and lines, but inRead more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more

INTERVIEW: Len Sirowitz.

  Hired by Bernbach in the fifties. Ran VW in the sixties. Set up his own shop in the seventies. Now in his eighties. One of the finest Art Directors ever. Len, before we start, I heard a rumour you grew up in the Bronx with Ralph Lauren? Yes. In fact, I am still friendly with his older bother, who I first met pushing Ralphie in a baby carriage. So it’s 1953, why become a huckster? Why do you use such a derogatoryRead more