In the style-obsessed 80s, no agency was more obsessed than BBH. Everything that came out of the place reeked of it. Including the staff. Their men’s toilets were stocked with tubs of hair gel (What? It was the eighties!) Their AAR reel, a tool for agencies for clients to compile pitch lists, didn’t follow the template the rest of the industry did (pasty faced public schoolboys using big words, diagrams interspersed with clips from their ads). BBH’s simply showed endingRead more
Posts tagged: #Boddingtons
BODDINGTONS. The Cream of Advertising.
‘There is a possibility that ad agency Bartle Bogle Hegarty’s Cream of Manchester ad campaign, which ran from 1991 until 1999, is responsible for the transformation of that city’. – Stuart Jeffries, The Guardian, 2019. I know, it sounds ludicrous? Who knows whether it’s true, but one thing is unarguable; they took a little-known bitter from the North of England and created a campaign that made it famous. Even beyond our shores. Here it is being referenced in Friends. IRead more