GREEN BOOKS: Ads 2.

I have a confession to make; not everything on this site is from the loft. Apologies to those of you who feel cheated. I feel such a fraud. The good news is that this post is 100% loft. Not mine, my old partner Mike McKenna’s. I started putting these green books together when Mike and I worked as a team at Publicis, back in the early 90’s. They were our internet. We’d split the cost of the pricey books fromRead more

PODCAST: Richard Foster.

Read any article on good copywriting and you’ll find the same names appear. David Abbott and Tony Brignull usually battle for the top two slots, Tim Delaney and John Salmon fight it out for third place. But talk to writers about the same subject and another name appears; Richard Foster. Richard is the only one of the five who has worked under the other four. (He may well be the only writer to have worked under the four?) For aRead more

BOSS No.5: Mark Denton.

Why advertising Mark? It all happened by accident. I was quite good at drawing as a kid and my Uncle had gone to Art School and had ended up as a Silversmith. The Dentons weren’t that imaginative (they all worked in the Family Scrap business) so ‘good at drawing’ meant that I should go to Art School too. My Mum thought I could get a job as one of those people who paint the patterns on the edge of platesRead more