He changed British creativity, global advertising and the world of Art. But unlike most big names in our business, Charles Saatchi has a tiny digital footprint, in terms of his advertising career. Only half a dozen photos, only two interviews and just a handful of credits on Saatchi & Saatchi’s creative work. Being slightly delusional, I’ve reached out many times in an attempt to get him to do a podcast – I’d love to pick his brain about those earlyRead more
Posts tagged: #Chris Martin
PODCAST: Alan Brooking.
I’m guessing you’re not as familiar with that name as were with others I’ve posted? But you’ll be familiar with his work. Saatchi’s ‘Pregnant Man’? BBH’s ‘Black Sheep’ poster? CDP’s ‘Wolf In Sheeps Clothing’? Yes? All shot by Alan. Because they’re such a fantastic ideas, they look as though anybody could’ve shot them. The images are so simple and clear you can’t imagine done them any other way. But each is the end result of a series of choices. TakeRead more
PODCAST: Me. (Pt. 1)
A lot of people have suggested that I do a podcast on myself. Aside from the obvious difficulties of trying to ask yourself probing questions, it felt a little bit indulgent, particularly as I did a whole series of them with my friend Ben Kay, (I think we recorded more episodes than the latest season of Game Of Thrones). But when someone who’s kindly agreed to be interviewed by me asks me to be interviewed by them, it feels rude to sayRead more
INTERVIEW: Jeremy Sinclair.
Occasionally, very occasionally, a client will ask me advice on how they should judge their advertising. It’s easy to tell a terrible ad from a great one, but it’s rare to have such a big gap between ideas. A more likely comparison be trying to assess average against quite good? good against great? Some creative people will advise that ‘If it’s right, you’ll feel it in your gut’. Sometimes true, but not really helpful. I tend to give them a copy of the page above.Read more
HANDS UP WHO’S HEARD OF: John Fuckin’ Knight?
A few years ago I needed an old beer poster for a presentation. I knew the Art Director’s name – John Knight, so headed to Google – nothing! I then searched the agency name, the year, the writer’s name, the photographer’s name – nope! Desperate, I googled every every miss-spelling I could think of – diddly squat! I eventually found it after trawling through a ton of old awards books. While leafing through all those award winning ads from theRead more