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Hands Up Who’s Heard Of MAD DOGS & ENGLISHMEN?

Remember Alessandro Volta? Douglas Engelbart? What about Tom Truscott and Jim Ellis? Thought not. Even if I asked who invented electric light, the computer mouse and social media, those names are still unlikely to come up. More likely, Thomas Edison, Steve Jobs and Mark Zuckerberg will spring to mind. They didn’t invent those ideas, they either stole from those guys or ‘built on their thinking’.But although now virtually forgotten, their work was crucial, take away their thinking would be likeRead more
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TURNING STORIES INTO ADS: LWT. By Dave Trott & Paul Grubb.

I’ve written previous posts on ‘turning stories into ads’, The Guardian, the BBC’s Panorama and GQ. I wrote them because it struck me that although the brands were very different, what they wanted was exactly the same; An appropriate visual style to hold ideas about any subject under the sun. Take The Guardian, the ads I worked on ranged from the trial of mass murderer Fred West to the fact that footballer Jurgen Klinsmann couldn’t stay upright if their was another footballer within a circumferenceRead more