In 1969, fourteen years after the first commercial aired in Britain, colour arrived. The bar was raised. Ambitious ads could now go beyond the over-lit, creakily acted black & white output from adland. Ads, well, the good ones, started to look like they could’ve been snipped from a movie. But they were still pretty formal. A couple of years later, a young producer decides he wants to stop producing ads and start shooting them Rather than chase the formal perfection,Read more
Posts tagged: #David Puttnam
YE OLDE ADVERTS.
Before we start, full disclosure: I’m not anti old ads. I quite like them. But weirdly, a surprising number of creatives leaders don’t. At least, they say they don’t in public, I’m sure in private they must have a cheeky flip through the odd One Show annual now and again? They put out phrases next to their profiles like ‘All about the new’, ‘Future facing creative’, ‘Forwards, not backwards’ ‘I never look back’. It sounds so cool. Frankly, it makes meRead more
INTERVIEW: Sir Alan Parker.
Sir Alan, where did you grow up? I grew up in Islington. Ours were the first council flats built after the war and I moved in aged about three or four. Ironically, the flats overlooked the street where my Dad was born and brought up. (My Grandad was the local barber and the family were evacuated in the war when a bomb hit St Mary’s Church close to their shop. He was also the local bookie—illegal then—and so they movedRead more
INTERVIEW: Jeremy Sinclair.
Occasionally, very occasionally, a client will ask me advice on how they should judge their advertising. It’s easy to tell a terrible ad from a great one, but it’s rare to have such a big gap between ideas. A more likely comparison be trying to assess average against quite good? good against great? Some creative people will advise that ‘If it’s right, you’ll feel it in your gut’. Sometimes true, but not really helpful. I tend to give them a copy of the page above.Read more