If you’ve ever wondered how reliant creatives are on their producers, count how many are married to them. Lots. Including me, my two creative partners at Campbell Doyle Dye and dozens of friends. Psychologists say we seek qualities in a partner we don’t have ourselves. To create more complete children. So right brainers, who come up with the theories, need left brainers to help turn them into reality. Yvonne Chalkley has turned more crazy, impossible, can’t-be-done theories into reality thanRead more
Posts tagged: #DFGW
PODCAST: Dave Waters.
Starting out as a creative is tough. Most days are divided into two parts, first you squeeze out as many ideas as you possibly can, second you try not to give up when your creative director tells you they are all crap. Occasionally you may get a ‘nice’, that will keep you going until maybe two months later when you may get a ‘cool’, even an ‘ok’ buoy the spirits. Encouragement is crucial. The first person of any note to say nice aboutRead more
INTERVIEW: Andy McLeod.
Why advertising? I was quite quick tongued, bright at school, without being very academically gifted or driven. I cared about ‘stuff’ in general, zeitgeisty stuff; trends, tribes, what was cool what wasn’t, what was funny what wasn’t. I liked art and English at school and not much else. Got not very good A-level grades, which led me to Bristol Polytechnic to do a two year course in Business studies with advertising. The advertising bit of it was 1 hour aRead more