If you’ve ever wondered how reliant creatives are on their producers, count how many are married to them. Lots. Including me, my two creative partners at Campbell Doyle Dye and dozens of friends. Psychologists say we seek qualities in a partner we don’t have ourselves. To create more complete children. So right brainers, who come up with the theories, need left brainers to help turn them into reality. Yvonne Chalkley has turned more crazy, impossible, can’t-be-done theories into reality thanRead more
Posts tagged: #Dunlop ad
WHAT I LIKED before I knew what I was SUPPOSED TO LIKE.
I read this psychologist’s theory once; everything we say we say to impress others. Everything. Like that, me starting this blog by quoting some psychologist’s theory in an effort to come across all intelligent. If it’s true, it could explain why asking people to name their favourite ads becomes an exercise in creating a cool, intelligent persona. You’ll can watch this live if you’re on an awards jury. This year there will be a lot of jurors positioning themselves asRead more