GREEN BOOKS: New Yorker Ads 2.

These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more

Len Weinreich’s corkboard.

One of the side-effects of putting out this blog has been the people I’ve met. Take Len Weinreich, whilst trying to find Paul Leeves work for an upcoming podcast, I came across Len, it turns out he lives down the road from me. Alan Parker had referred to him as ‘the bloke who taught me everything I know about advertising’, Dave Trott said he gave him the best piece of advice on advertising he ever got and Paul Leeves simply saidRead more

INTERVIEW: Sidney Myers.

Hey Sid, where were you brought up? The Bronx, about three miles south of where Len Sirowitz was brought up. In those days you were left by yourself in the street. We went out at 9 o’clock in the morning and except for lunch and dinner we were out and about fending for ourselves. You learned a lot about how to handle yourself and also about relationships with other people. There were no organized activities so you made up theRead more