GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more

INTERVIEW: John O’Driscoll.

Where were you brought up John? Before I answer that question are you sure about this interview? I don’t give short answers and have a tendency to go on a bit! Ask my family! Yeah, I’ve heard that. I was born and bred in a Surrey village called Hersham. Birth place of Julie Andrews and Jimmy Pursey of Sham 69. What was the first ad you remember? It wasn’t until I was 13 that I remember seeing an advert thatRead more

Hands up who’s heard of MARY WELLS?

Bernbach. Lois. Gossage. McCabe. Ally. Chiat. Wieden. McElligott. Goodby. What about Wells? I can only recall hearing that name once in the last twenty years. Uttered by Tim Delaney. In a tone that suggested he didn’t think she was completely useless. Unusual, so it stuck with me. When her autobiography came out, I was first in line. But her tone was jarring. “Sure I had in me what it takes to lead the agency into becoming a global behemoth, butRead more