Before I became a Copywriter, I just liked popular ads. I didn’t know they were popular ads, of course, they were just the stuff that was visible and fun and spoke to me. The more I worked in advertising though, the more it seemed to me that the industry had a real problem with popular ads. A snobbery that mass-market work was dumbed down. And, conversely, a belief that the work without wide appeal was way cooler and cleverer, andRead more
Posts tagged: #Esso Ad
GREEN BOOKS: New Yorker Ads 3.
Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more