Streaming killed Blockbuster. iPhones killed Nokia. What killed Gap? I know, I know, technically they’re not dead, but boy are they diminished. Back in the day, everyone I knew had something with Gap written on it in their wardrobe. Not any more. Did they just happen to be in the right place at the right time? Or maybe it was their advertising? Put simply; when ran good ads they were successful when they didn’t they weren’t. I realise that’s notRead more
Posts tagged: #Fabien Baron
GREEN BOOKS: Type 3.
It’s always weird looking back through these books. Like looking at those insects trapped in a chunk of amber. There they were, right in the middle doing something, simply walking or picking their nose, frozen in time. These books are a bit like that, a snapshot of what was happening at a certain moment in time, captured chronologically. (Encased in green this time, not amber.) This moment is ’93 to ’94, type & graphics, and what an odd moment itRead more
Hands up who’s heard of Satoshi Saikusa?
I came across these images the other day, it turned out to be the work of artist Satoshi Saikusa. When worked on Adidas I was constantly on the hunt for photographers, we were shooting athletes from all over the world on a regular basis, and trying to shoot them in a way that was distinctive and own-able was the goal. Satoshi was always top of my list. Unfortunately, for either financial, timing or simply clients feeling he was too exotic,Read more