Whenever briefing photographers at Harper’s Bazaar, Art Director Alexey Brodovitch would send them off with the same brief – ‘Astonish me!’. With a lot of photography today, it feels like the brief is ‘Can you do it like that?’. It’s understandable, it’s easier to get a client to approve your vision if you show them an example of exactly what it looks like. But the most difficult job in advertising is stopping people to engage with your idea, and one thingRead more