GILBEY’S GIN: Taste the vibe.

Alcohol is weird. People are happy to pay three times more than they need to simply because of the words on the bottle. Most can’t even tell the difference between what’s in them. We pitched for an alcohol brand recently, and we did a vox pop film asking for opinions of various liquids. We lied about the prices. Everyone preferred the most expensive one; ‘Smoother’, ‘flavour lingered longer’, ‘velvety’, etc. Obviously it was the cheapest one. People buy the vibe asRead more