PODCAST: JOHN LLOYD

Whatever happened to funny ads? Have clients stopped buying them or are agencies not writing them? They used to dominate the ad breaks. Humour was the first tool you reached for after being handed a brief. Why? Well, as that Poppins women says ‘A spoonful of sugar makes the medicine go down’. Actually…did they dominate ad breaks? Maybe I’ve slipped on my rose-tinted specs again? I reach for an old D&AD Annual. Randomly, I pick up 1991’s. 34 tv andRead more

WHAT I LIKED before I knew what I was SUPPOSED TO LIKE – Lynsey Atkin.

“It relies on me finding people who aren’t afraid to be honest and not too worried about looking cool.” This is what Dave said to me when asking if I’d like to gather together some of my favourite adverts from that distant yet golden time before I knew anyone had ‘favourite adverts’. Well Dave, you got me. Honest? Deeply uncool? Two of my top personality traits, seeing as we’re dealing in preferences here. As someone who spent their formative yearsRead more