If you’ve ever wondered how reliant creatives are on their producers, count how many are married to them. Lots. Including me, my two creative partners at Campbell Doyle Dye and dozens of friends. Psychologists say we seek qualities in a partner we don’t have ourselves. To create more complete children. So right brainers, who come up with the theories, need left brainers to help turn them into reality. Yvonne Chalkley has turned more crazy, impossible, can’t-be-done theories into reality thanRead more
Posts tagged: #Ikea ad
PODCAST: MARY WEAR
‘Remember how seriously we all took it? Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work. It may be chip paper to most people, but we’d really sweated every last detail. Even on the bad ads, we’d stay lat trying desperately to improve them. Like we were on a mission. It seemed so important.’ I enjoyed chatting to Mary. Although afterwards, I must confess, I wasRead more