What was the last product demo you saw? Not on Facebook, Twitter or Instagram, they’re all over those, but on tv, billboards or press (does press still exist?). You just don’t see agencies doing them anymore. Odd, because, and I hope I’m not giving away any trade secrets here, the goal of most advertising is to persuade people that the product featured is good. Ideally, REALLY good. So showing it in action, performing well, seems like it might be aRead more
Posts tagged: #John Knight
The fewer words you use
the more impact they have. Read more
IN-CAMERA 1: Brian Griffin.
You grew up in the land of the Brum? I was actually born in the Children’s Hospital in Birmingham, although I grew up in the Black Country in a town called Lye. Art College? I worked in engineering until I was 21, so as a mature student I studied at Manchester Polytechnic School of Photography. Did they teach you anything useful? How to lose your virginity and smoke. When did you take your first picture? As an amateur around 1965,Read more
INTERVIEW: Jeremy Sinclair.
Occasionally, very occasionally, a client will ask me advice on how they should judge their advertising. It’s easy to tell a terrible ad from a great one, but it’s rare to have such a big gap between ideas. A more likely comparison be trying to assess average against quite good? good against great? Some creative people will advise that ‘If it’s right, you’ll feel it in your gut’. Sometimes true, but not really helpful. I tend to give them a copy of the page above.Read more
HANDS UP WHO’S HEARD OF: John Fuckin’ Knight?
A few years ago I needed an old beer poster for a presentation. I knew the Art Director’s name – John Knight, so headed to Google – nothing! I then searched the agency name, the year, the writer’s name, the photographer’s name – nope! Desperate, I googled every every miss-spelling I could think of – diddly squat! I eventually found it after trawling through a ton of old awards books. While leafing through all those award winning ads from theRead more