It’s always weird looking back through these books. Like looking at those insects trapped in a chunk of amber. There they were, right in the middle doing something, simply walking or picking their nose, frozen in time. These books are a bit like that, a snapshot of what was happening at a certain moment in time, captured chronologically. (Encased in green this time, not amber.) This moment is ’93 to ’94, type & graphics, and what an odd moment itRead more
Posts tagged: #Kirshenbaum Bond
THE LOOKY-LIKEY AMALGAM.
I few months back I recorded a podcast with Richard Shotton, one of the brightest people in the business. Whilst preparing I read Richard’s book, The Choice Factory, it’s great, full of fascinating insights and observations on human behaviour and how we respond to marketing. Whilst taking in all this intelligent insight an interesting theory occurred to me; why don’t we just create ads that people like? Granted, it’s no theory of relativity, but it’s odd that it’s barely aRead more
GRAFFITI (Kirshenbaum Bond).
The reception at Mother London. Those words also make sense the other way around; advertising can be graffiti. No one epitomised that more than the 1980’s agency Kirshenbaum Bond. I first came across about them here, in Campaign. From a few thousand miles away, boy they looked cool. So Noo Yawk! First; they had a ‘baum’ in their name, (sounds New Yorky to me). Second; just look at their work, it’s as aggressive and in your face as the cityRead more