Imagine a day where you don’t own a computer, and you lose your phone just after breakfast. We used to live like that. Every damn day. With virtually no access to information. Researching how to be better at your job wasn’t a thing. Advertising people didn’t do podcasts or post articles about their work. True, there were books, but not many. Aside from awards annuals, the main two were ‘Ogilvy On Advertising’ and ‘Bill Bernbach’s Book’. Occasionally you’d photocopy an article fromRead more
Posts tagged: #Levi’s ad
PODCAST: Adrian Lyne
In 1969, fourteen years after the first commercial aired in Britain, colour arrived. The bar was raised. Ambitious ads could now go beyond the over-lit, creakily acted black & white output from adland. Ads, well, the good ones, started to look like they could’ve been snipped from a movie. But they were still pretty formal. A couple of years later, a young producer decides he wants to stop producing ads and start shooting them Rather than chase the formal perfection,Read more
IN-CAMERA 5: Graham Ford.
Where did you grow up? South East London When did you take your first picture? When I was eleven. Then I asked for a camera for my fifteenth birthday. One of my brothers showed me how develop a film and to make a contact print. I was completely absorbed by photography for the next 40 years. What was your first job? Aged 18, I spent two weeks in an ice cream warehouse, at minus 20 degrees. It paid for my newRead more
BOSS No. 5: Mark Denton
Why advertising Mark? It all happened by accident. I was quite good at drawing as a kid and my Uncle had gone to Art School and had ended up as a Silversmith. The Dentons weren’t that imaginative (they all worked in the Family Scrap business) so ‘good at drawing’ meant that I should go to Art School too. My Mum thought I could get a job as one of those people who paint the patterns on the edge of platesRead more