A weird thought popped into my head on my way to record this interview. Weird, because I’ve been reading books on designers for thirty odd years and I’d never spotted it. Also weird, because it’s the opposite of the received wisdom. The thought was this ‘Good designers can work in many styles, great designers have a distinctive style’. As Art Directors and Designers we are taught to put their skills at the service of the brand. Let’s say you’re designing forRead more