I wasn’t going to include Mary. I’ve already written a post on her and I couldn’t find anything new to add, like an interview from her time at DDB. I thought I’d just post a link to the previous post. But then I thought; the title of this series is The Women Who Built DDB, she deserves more than a link. She may not have had the influence over DDB as Phyllis Robinson, created a campaign as famous as JudyRead more
Posts tagged: #Mary Wells Lawrence
THE WOMEN WHO BUILT DDB, 6: Carole Anne Fine
One of the frustrations of putting together these Women Who Built DDB posts is trying to track down their work. The journey starts with scouring old copies of The New York Art Director’s Club Annual and Communication Arts magazines. After that, it’s a desperate flick through the random old books and magazines my wife is forever on at me to get rid of. With a bit of luck I’ll find a bunch of grainy little back and white squares withRead more
Hands up who’s heard of MARY WELLS?
Bernbach. Lois. Gossage. McCabe. Ally. Chiat. Wieden. McElligott. Goodby. What about Wells? I can only recall hearing that name once in the last twenty years. Uttered by Tim Delaney. In a tone that suggested he didn’t think she was completely useless. Unusual, so it stuck with me. When her autobiography came out, I was first in line. But her tone was jarring. “Sure I had in me what it takes to lead the agency into becoming a global behemoth, butRead more