THE WOMEN WHO BUILT DDB, 7: Mary Wells

I wasn’t going to include Mary. I’ve already written a post on her and I couldn’t find anything new to add, like an interview from her time at DDB. I thought I’d just post a link to the previous post. But then I thought; the title of this series is The Women Who Built DDB, she deserves more than a link. She may not have had the influence over DDB as Phyllis Robinson, created a campaign as famous as JudyRead more

THE WOMEN WHO BUILT DDB, 6: Carole Anne Fine

One of the frustrations of putting together these Women Who Built DDB posts is trying to track down their work. The journey starts with scouring old copies of The New York Art Director’s Club Annual and Communication Arts magazines. After that, it’s a desperate flick through the random old books and magazines my wife is forever on at me to get rid of. With a bit of luck I’ll find a bunch of grainy little back and white squares withRead more

THE WOMEN WHO BUILT DDB, 1: Phyllis Robinson

‘We used to have more female than male writers back in the 60s.’ Someone in the HR department of DDB NY told me that, about 5 years ago. Occasionally I’ll remember it and wonder whether it’s true, if it was; why it happened and why it changed. I just looked into it; it’s true. In looking into it, something else dawned on me. DDB in the fifties and sixties were, and still are in some quarters, considered the best, mostRead more

GREEN BOOKS: New Yorker Ads 2.

These ads from 1960’s copies of The New Yorker are weird. They’re just so, well, New Yorker ads from the sixties. As evocative of their era as a Blockbuster membership cards and the sound of fax machines were of theirs. That’s not a criticism, some are great. But it’s striking just how different they feel. So different that it got me thinking why and what unifies them? 1: $’s. Look at the ads and you’ll notice that they have allRead more

GREEN BOOKS: New Yorker Ads 3.

Another batch of fertilizer. That’s not a euphemism by the way, just a reminder that ideas grow from ideas, they rarely appear out of the blue. I sometimes hear people say ‘I’m all about tomorrow, I never look back…I’m like an arrow heading towards the future’. It sounds bloody exciting. Then I look at their output, and it often feels so…so, soul-less  gimmicky…nothingy. Like it or not, the truth is that jobs, like most jobs, are less about inventing thanRead more

Len Weinreich’s corkboard.

One of the side-effects of putting out this blog has been the people I’ve met. Take Len Weinreich, whilst trying to find Paul Leeves work for an upcoming podcast, I came across Len, it turns out he lives down the road from me. Alan Parker had referred to him as ‘the bloke who taught me everything I know about advertising’, Dave Trott said he gave him the best piece of advice on advertising he ever got and Paul Leeves simply saidRead more

INTERVIEW: Len Sirowitz.

  Hired by Bernbach in the fifties. Ran VW in the sixties. Set up his own shop in the seventies. Now in his eighties. One of the finest Art Directors ever. Len, before we start, I heard a rumour you grew up in the Bronx with Ralph Lauren? Yes. In fact, I am still friendly with his older bother, who I first met pushing Ralphie in a baby carriage. So it’s 1953, why become a huckster? Why do you use such a derogatoryRead more